Banish brassiness in blonde, lightened (including brunette), and even grey hair with this sulfate-free purple shampoo, featuring deep violet pigments to counteract unwanted yellow and orange tones. The gentle cleansing, tone-correcting formula is specially designed to maintain cool tones in between salon appointments while enhancing color depth and dimension. ArganID™ technology helps repair hair from the inside out while sealing the cuticle to impart brilliant shine. Color-safe. Sulfate, phosphate, and paraben-free.

After only 1 use:

91% said that Moroccanoil Blonde Perfecting Purple Shampoo refreshes dull highlights*

92% said brassiness was toned down on blonde or grey hair*